Puro.earth, a leading platform specializing in durable carbon dioxide removal (CDR), has been approved as a qualified credit issuer for Frontier, a groundbreaking initiative created by Stripe, Alphabet, Shopify, Meta, McKinsey, and thousands of companies using Stripe Climate.
Frontier, known for its commitment to accelerating permanent carbon removal technologies, has pledged to purchase over $1 billion in carbon removals by 2030.
Pioneering Carbon Removal with Verified Credits
Puro.earth is the first issuer of carbon credits focused exclusively on engineered carbon removal. Founded in 2019, the Finland-based platform connects companies seeking to neutralize their carbon footprint with verified projects that remove carbon dioxide from the atmosphere.
Puro.earth’s approval signals the company’s adherence to the high standards required by Frontier, marking a significant milestone in the carbon removal sector. This qualification enables Puro.earth to issue carbon credits for suppliers within the Frontier ecosystem. This is contingent on the approval of the relevant measurement, reporting, and verification (MRV) methodologies.
The platform’s CO2 Removal Certificates (CORCs), which ensure that carbon is stored for at least 100 years, will now be available to certify projects under Frontier’s umbrella. CORCs, which represent one metric ton of CO2 removed from the atmosphere, are verified removals that will be recorded in Puro.earth’s transparent registry.
The CORCs are generated by verified carbon removal projects using engineered methods such as biochar production, direct air capture, and carbonated building materials. They provide a level of accountability and accessibility that encourages confidence in carbon offsetting efforts.
Puro.earth’s rigorous certification process ensures that each project meets high standards for permanence and scalability.
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As a certifier, Puro.earth provides third-party verification of carbon removal technologies, offering companies and investors assurance that their carbon offsets contribute to meaningful, long-lasting carbon reductions.
Since its launch, Puro.earth has issued over 180,000 CORCs from more than 40 certified projects globally. The marketplace has attracted major corporate buyers, including Microsoft, Swiss Re, and Shopify, which have purchased CORCs to meet their net-zero commitments. Puro.earth has become a key player in the carbon removal market by facilitating large-scale adoption of engineered solutions and establishing industry standards for carbon credit integrity.
Catalyzing the Carbon Removal Market
The most recent partnership with Frontier marks another significant milestone for Puro.earth.
Puro.earth CEO Antti Vihavainen expressed enthusiasm for the partnership, highlighting its role as a pivotal force in carbon removal by providing capital to early-stage projects. Vihavainen emphasized the significance of Frontier’s transparent approach, saying that:
“Their initiative to publicly share progress and their offtake agreement template is instrumental in building market structure and encouraging other buyers. We’re proud to provide Puro’s framework for certifying durable carbon removals for use by Frontier suppliers.”
Frontier’s initiative plays a critical role in the global effort to combat climate change by funding and accelerating the deployment of carbon removal technologies.
Frontier, launched in 2022, is a mission-driven marketplace aimed at advancing the development of carbon removal technologies. Spearheaded by Stripe, along with partners like Alphabet, Shopify, Meta, and McKinsey, Frontier plays a critical role in driving large-scale investment and adoption of innovative solutions to remove carbon dioxide from the atmosphere. The company’s goal is to foster a robust and scalable carbon removal ecosystem to combat climate change.
In its first year, Frontier secured over $1 billion in commitments from corporate partners to fund the development of carbon removal technologies. Notable buyers like Stripe and Shopify have already committed significant funds, leading to contracts with companies such as Climeworks and Charm Industrial. By focusing on innovative and scalable carbon removal solutions, Frontier is positioning itself as a crucial catalyst for reaching net zero emissions.
To date, the initiative has contracted about $317 million involving various projects around the globe, with the following pathways:
Scaling Carbon Removal Solutions Together
Frontier operates by pooling funds from its member companies to pre-purchase carbon removal credits from cutting-edge projects. This pre-commitment of capital guarantees future revenue for carbon removal startups, enabling them to scale faster and bring costs down. Frontier focuses on high-potential technologies such as direct air capture, bio-oil sequestration, mineralization, and enhanced weathering.
As a key market maker, Frontier provides a streamlined pathway for companies to invest in reliable, verifiable carbon removal projects. By de-risking early-stage innovations and creating demand, Frontier accelerates the commercialization of carbon removal solutions that are critical for achieving global climate goals.
The initiative is designed to create demand for permanent carbon removal, pushing the development of solutions that go beyond carbon offsets and aim for long-term, verifiable climate impact. The partnership with Puro.earth offers Frontier suppliers access to rigorous certification processes that verify carbon removal projects, positioning both organizations at the forefront of climate action.
Their collaboration is set to drive the growth of the carbon removal industry, enabling new revenue streams and encouraging corporate buyers like Microsoft and Shopify to neutralize their emissions effectively.
