Meta and Microsoft Secured Long-Term Carbon Credit Deals to Support Olympic Rainforest

Jennifer L
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Meta and Microsoft Secured Long-Term Carbon Credit Deals to Support Olympic Rainforest

Meta and Microsoft have entered into long-term agreements to purchase carbon credits from a forestry project in Washington State’s Olympic Peninsula. These deals aim to support climate-smart forest management practices and contribute to the companies’ sustainability goals.

A Forest with a Mission

The project aims to shift 68,000 acres of forestland on the Olympic Peninsula to climate-smart management. This area near Olympic National Park is managed by EFM. It is supported by Climate Asset Management (CAM), a partnership of HSBC Asset Management and Pollination.

The initiative focuses on Improved Forest Management (IFM) practices. These include:

  • Lengthening tree rotation periods,
  • Reducing logging impact, and
  • Promoting selective harvesting.

These methods aim to increase carbon storage, enhance biodiversity, and support local communities. James Bullen, Head of Asset Management at CAM, remarked:

“Blending timber income, conservation easements, and carbon credits can simultaneously de-risk and enhance returns…The Olympic Rainforest shows how corporates can mobilize capital at scale for high-integrity climate outcomes that complement, not replace, emissions reductions.”

For Microsoft and Meta, this initiative is a move forward for their carbon reduction and climate goals. Together, they’ll purchase almost 1.4 million carbon credits from the said reforestation project.

Meta’s Commitment to Net-Zero Emissions

Meta, the parent company of Facebook, Instagram, and WhatsApp, is working toward an ambitious climate target: to achieve net-zero emissions across its entire value chain by 2030. This means the company plans to cut greenhouse gas emissions from not only its operations, such as data centers and offices, but also from its suppliers and users’ activities, referred to as Scope 3 emissions, shown below.

Meta GHG Emissions 2023

meta GHG emissions 2023
Source: Meta Sustainability Report

To meet this goal, Meta is focusing on energy efficiency, renewable energy, and carbon removal. As of 2020, Meta has already achieved net-zero emissions for its own operations and runs all its global facilities on 100% renewable energy. However, its larger challenge lies in addressing emissions from suppliers, product use, and transportation—areas that are harder to control directly.

The company’s recent 10-year agreement with EFM, which will provide 676,000 nature-based carbon removal credits by 2035, is part of its broader climate strategy. These credits will help offset unavoidable emissions while supporting reforestation and biodiversity restoration.

Meta also supports other high-quality carbon removal projects, such as direct air capture and soil carbon storage. By investing in nature-based solutions, Meta aims to balance its environmental impact while setting a strong example for digital platforms worldwide.

Microsoft’s Path to Becoming Carbon Negative

Microsoft has set one of the boldest climate goals in the tech sector: to become carbon negative by 2030. This means that the company plans not only to reduce its own emissions but also to remove more carbon from the atmosphere than it emits.

microsoft emissions
Source: Microsoft

In addition, by 2050, Microsoft aims to remove all the carbon it has emitted either directly or through electricity use since it was founded in 1975.

To achieve this, Microsoft is taking a three-part approach: reducing its emissions, removing carbon through innovative solutions, and supporting high-integrity carbon offset projects.

As part of this strategy, Microsoft signed a multi-year agreement with EFM to purchase up to 700,000 carbon removal credits from the Olympic Rainforest project. These credits come from improved forest management practices that help store more carbon and support local ecosystems.

Beyond this agreement, Microsoft has committed $1 billion to its Climate Innovation Fund. This fund invests in early-stage technologies and nature-based solutions like reforestation, soil carbon enhancement, and ocean-based removal.

One of its key investments includes EFM Fund IV, which aims to raise $300 million for climate-smart forestry across the U.S. With this investment, Microsoft could access an additional 2.3 million carbon credits—further strengthening its long-term carbon removal portfolio and advancing global climate solutions.

Why Forests Matter for Climate Action

Forests play a critical role in fighting climate change. They act as carbon sinks, meaning they absorb more carbon dioxide (CO₂) from the atmosphere than they release. Trees store this carbon in their trunks, branches, leaves, and roots. When forests are managed well, they can remove large amounts of CO₂ every year, helping to slow global warming.

Globally, forests absorb about one-third of the CO₂ released from burning fossil fuels each year. That makes them one of the most effective natural tools we have for reducing greenhouse gases. Projects like the Olympic Rainforest help by stopping deforestation. They also remove CO₂ by boosting forest growth and restoring land.

Forests become very useful when managed with “climate-smart” practices. These practices balance carbon removal, conservation, and sustainable timber use.

As major companies like Meta and Microsoft and governments seek to meet climate targets, forestry-based carbon removal is gaining more attention. High-quality forest carbon credits can be a reliable part of long-term climate plans. This is true when they are monitored and verified correctly. That’s why big companies are putting money into nature-based solutions. 

The latest market data shows that credits generated by IFM projects are getting more interest and value from corporations. Their trading volume increased three times as seen below.

VCM Transaction Volumes, Values, and Prices by Forestry and Land Use Project Types
Source: EM SOVCM Report

Benefits of Climate-Smart Forestry

The project’s climate-smart forestry practices are expected to deliver multiple benefits:

  • Carbon Removal. Over one million tonnes of carbon emissions are projected to be removed over the next decade.
  • Biodiversity Enhancement. The project aims to restore habitats for endangered species and support wild salmon restoration.
  • Community Engagement. Partnerships with the Quileute and Hoh locals focus on wildlife restoration and cultural harvesting.
  • Economic Opportunities. The initiative supports sustainable timber growth and creates diverse, healthy habitats for wildlife and recreation.

Carbon Credits Get a Corporate Upgrade

These long-term carbon credit agreements reflect a shift in corporate procurement strategies. Companies are moving from spot carbon credit purchases to long-term offtake agreements, signaling a new era where carbon credits serve as strategic assets. This approach provides price certainty and supports the development of high-integrity carbon markets.

Climate Asset Management, managing over $1 billion in investor commitments, illustrates this evolution through its Natural Capital Fund and Nature-Based Carbon Fund. These funds offer exposure to real-asset carbon strategies that combine financial returns with measurable climate, biodiversity, and community impacts.

Meta and Microsoft’s long-term carbon credit deals with the Olympic Rainforest project represent significant steps toward their respective climate goals. By investing in climate-smart forestry practices, these companies are contributing to carbon removal efforts, biodiversity conservation, and community engagement. These agreements also highlight the growing importance of high-integrity carbon credits in corporate sustainability strategies.

VCM Makeover in 2024: Carbon Credit Trading Drops 25%, Removals Soar 381%

Jennifer L
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VCM Makeover in 2024: Carbon Credit Trading Drops 25%, Removals Soar 381%

The voluntary carbon market (VCM) is a crucial tool in the global fight against climate change. It allows companies, governments, and individuals to purchase carbon credits that represent a reduction or removal of greenhouse gases, offsetting their own emissions. Over the past decade, the VCM has grown rapidly, but it is now entering a new, more complex phase.

Forest Trends’ Ecosystem Marketplace State of the Voluntary Carbon Market (SOVCM) 2025 report shows that the market is shifting. It’s moving from cheap credits and volume to higher standards of environmental integrity.

Buyers are demanding credits that offer clear, verifiable climate benefits. This change comes from increased attention from regulators, investors, and civil groups. They want to make sure carbon offsets truly reflect climate progress. 

New technologies and methods are also emerging. They improve how entities measure and verify emissions reductions and removals. These shifts are becoming more visible in market data, particularly in how transaction volumes and buyer behavior are evolving.

Falling Transaction Volumes, But Demand Remains Resilient

One of the most striking findings in the SOVCM 2025 report is the sharp drop in the total volume of carbon credits traded on the VCM. In 2024, the transaction volume fell by 25% compared to the previous year, bringing it to the lowest level seen since 2018.

carbon credit trading volume 2024
Source: Data from Ecosystem Marketplace SOVCM 2025 Report

The decline has sparked questions about demand for voluntary offsets. This is important, especially as companies face pressure to meet net-zero targets and cut their carbon footprints. However, a closer look reveals that demand is holding steady — just in a more cautious and deliberate way.

The market is seeing fewer credits traded. However, the number of credits retired for emissions offset has stayed steady. It’s about 182 million metric tons of carbon dioxide equivalent (MtCO2e) each year since 2021.

VCM Issuances and Retirements Cumulative
Source: EM SOVCM Report

Retirement means the credits are used and are permanently removed from the market. This way, they can’t be resold. It shows that buyers are still dedicated to making real climate impacts.

The drop in trading volumes and steady retirements show that companies are being more careful and strategic in buying carbon credits. They seem to focus more on quality than quantity. They look for projects that fit their sustainability goals and meet stricter standards.

Ricardo Bayon, Partner and Co-founder of Encourage Capital, emphasized this VCM finding, noting:

“The underlying fundamental indicator of demand, the retirements, continue to grow and they have been growing on a pretty constant trend since the market was created. Those companies and individuals who are buying carbon and retiring them are still doing so undeterred; chastened but not deterred. And so the market continues to grow (maybe not as rapidly as its most fervent acolytes would like), and I believe it will once again boom when issues of trust and integrity are dealt with. And they are being dealt with. Buckle up. What goes down, can also go up.”

Carbon credit prices also reflect this cautious optimism. In 2024, the average price for carbon credits dropped slightly by 5.5% to just over $6 per ton of CO2e.

VCM Issuances, Transactions, Retirements, and Average Price
Source: EM SOVCM Report

Even though this dip is small, prices are still more than double what they were five years ago. This shows that demand for higher-quality projects is growing. The small price drop may be connected to a wider slowdown in credit supply. It could also relate to market uncertainty from changing regulations.

This steady demand shows a growing market. Buyers now want more than just compliance or publicity. They seek real, lasting environmental benefits. It also underscores the importance of continued market reforms to ensure trust and credibility.

Quality Over Quantity: The Market’s Shift Toward Integrity

As the voluntary carbon market matures, quality has become a central theme. The time of cheap, poorly verified credits is ending. Now, there’s a stronger focus on the environmental quality of carbon offsets. 

The report shows that the total value of traded carbon credits in the voluntary market dropped by 29% in 2024. It hit $535 million, down from earlier years. Despite this decline, the market value remains 1.9 times higher than in 2018, due to relatively stable prices.

carbon credit market value 2024
Source: Data from Ecosystem Marketplace SOVCM 2025 Report

The fall in value reflects a 25% drop in transaction volume, but not a collapse in demand. Buyers are now more selective. They focus on higher-quality credits, so prices have not dropped sharply. This trend suggests that while liquidity is lower, the underlying market interest in carbon credits—especially those with strong environmental integrity—remains firm.

This focus has led to a rise in the value of “removal” credits—those generated by projects that physically extract carbon from the atmosphere and store it long-term. Examples include reforestation, afforestation, mangrove restoration, and emerging technologies like direct air capture. 

In 2024, removal credits sold for an average price 381% higher than regular emission reduction credits. This shows that buyers are ready to pay more for projects that actively take carbon from the air.

The move to removal credits comes from the understanding that just cutting emissions isn’t enough to reach the Paris Agreement goals. Many climate experts say we need negative emissions to keep global warming below 1.5°C. This means removing carbon from the air. In response, voluntary buyers are backing projects that help with long-term carbon storage and improve ecosystem health.

New Rules, New Trust: Standards Take Center Stage

The Integrity Council for the Voluntary Carbon Market (ICVCM) has launched Core Carbon Principles (CCPs). These principles aim to spot high-quality credits. These standards are still being put into action. So far, only a few projects have been approved under the CCPs in 2024. However, they are already impacting market demand.

For instance, credits from CCP-approved landfill gas projects tripled in transaction volumes. Prices also rose by 35% in the year’s second half. This shows that market participants are starting to reward credits that meet stricter quality criteria.

Project Types: Winners and Losers

Not all carbon credit projects are seeing the same trends. Forestry and land use credits are growing fast. Improved Forest Management (IFM) credits are a big part of this. In fact, IFM credit trading volumes have risen over 3x. Buyers are focusing on sustainable forest practices.

In contrast, credits from Reduced Emissions from Deforestation and Forest Degradation (REDD+) projects have dropped. This decline is partly due to worries about their additionality and permanence.

Renewable energy projects, once a staple of the voluntary carbon market, continue to lose ground. Trading volumes for these credits dropped nearly 25% in 2024.

VCM Transaction Volumes, Values, and Prices by Forestry and Land Use Project Types
Source: EM SOVCM Report

Biogas and landfill gas projects are gaining popularity in this category. They command higher prices because they provide clear and verifiable emission reductions. Plus, they often bring local environmental benefits.

Agriculture, afforestation, and blue carbon projects create removal credits. Their prices rose by about 20%, showing more buyer interest.

Preference for Recent Vintage Credits

Buyers are showing a strong preference for carbon credits from recent years. Credits with vintages from the last five years sold at a 217% premium compared to older credits, up from a 53% premium in 2023. This indicates that buyers want assurance that offsets are current and reflect recent climate action.

Looking Ahead: Navigating a Market in Transition

The voluntary carbon market is clearly in a period of change—moving from a legacy system toward a more robust, transparent, and high-integrity marketplace. Transaction volumes are down, but steady credit retirements and stable prices show that demand for carbon offsets is strong.

Standards like the ICVCM’s Core Carbon Principles are gaining traction, and buyers now focus more on removals and recent vintages. This shift is setting up the market for long-term growth rooted in quality, not just quantity. This transition may be bumpy, but it is essential for the voluntary carbon market to play a credible role in global climate action.

Massachusetts Bets Big on 5,000 MW of Energy Storage by 2030 to Lead the Clean Energy Push

Saptakee S
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0
Massachusetts Bets Big on 5,000 MW of Energy Storage by 2030 to Lead the Clean Energy Push

Massachusetts has passed a bold energy storage mandate. It requires investor-owned utilities to secure 5,000 megawatts (MW) of storage by 2030. This includes 3,500 MW of mid-duration, 750 MW of long-duration, and another 750 MW for multi-day storage. The goal is to modernize the grid and integrate renewable energy fully.

The state’s Department of Energy Resources (DOER) and electric distribution companies (EDCs) have released a draft request for proposals (RFP), expressing interest to buy 1,500 MW of mid-duration battery energy storage systems (BESS).

By locking in contracts early, the state wants a resilient energy system to handle solar and wind power fluctuations. Since renewables generate power intermittently, storage systems are vital for grid stability. The new law urges utilities to secure agreements quickly and cuts red tape by streamlining permitting and siting processes.

How Energy Storage Will Maximize Renewable Energy in Massachusetts

This mandate aims to boost renewable energy use and reduce curtailment, which is wasted clean power. By investing in storage, the state can save renewable electricity produced during sunny or windy periods. It can then use that power when needed.

Data shows that states with clear storage mandates adopt renewables 25% faster than those without. With this law, Massachusetts joins leaders like California and New York in boosting clean energy adoption.

The streamlined approval process also helps speed up clean energy project construction. Stakeholders see this as a game-changing step toward increasing renewable use while maintaining grid reliability.

Environmental Benefits of Energy Storage

This law supports the U.S. goal to cut greenhouse gas emissions by 50% by 2030. Long-duration and multi-day storage systems prevent waste of renewable energy when generation is low. Instead of relying on fossil fuels, utilities can use stored clean energy.

us energy grid

Storage cuts the need for “Peaker plants” that emit high carbon during peak demand. This rule, along with other clean energy investments, boosts the state’s climate action efforts.

The National Renewable Energy Laboratory (NREL) states that effective energy storage can reduce system costs. And this can be possible by improving the use of renewable energy. These solutions can also cut down land use and water needs, making clean energy more environmentally friendly.

Growth Opportunities for Battery and Long-Duration Technologies

This mandate sends a strong message to developers and investors. With a clear goal of 5,000 MW by 2030 and a solid procurement plan, Massachusetts stands out as a prime market for energy storage technologies like lithium-ion, flow batteries, iron-air systems, and thermal storage.

Experts predict U.S. storage capacity will triple by 2030. Massachusetts provides the policy certainty that attracts investment and encourages competition among developers. The state’s mixed approach to mid- and long-duration goals reflects a savvy understanding of energy demand and supply trends.

By combining firm storage targets with faster permitting, Massachusetts sets the stage for rapid deployment—a model for other states.

Massachusetts
Source: nccleantech

Challenges Facing Massachusetts Energy Storage Deployment

Challenges like technology readiness, interconnection delays, and permitting risks might slow progress. While the law cuts some bureaucratic barriers, stakeholders must balance speed with oversight.

Cost is another concern. Storage technology costs are higher than some traditional grid solutions. However, NREL expects prices to drop by 2030, especially for long-duration systems. Achieving this goal relies on innovation, market growth, and good investment conditions.

BATETRY STORAGE
Source: NREL

The law boosts Massachusetts’ role in the national clean energy shift. It also urges utilities to act quickly and effectively.

Massachusetts Clean Energy and Climate Metrics
Source: Massachusetts Gov.

What Do Consumers and the Economy Gain?

Energy storage can lower electricity bills. It does this by stabilizing prices during peak demand. The law also brings economic benefits. It creates jobs in clean tech. This includes roles in manufacturing, engineering, installation, and maintenance as new projects start.

Massachusetts combines clean energy, grid reliability, and economic growth for lasting success. If done right, this policy can guide other states in modernizing their energy systems sustainably and cost-effectively.

Oklo and KHNP Team Up to Accelerate Global Deployment of Advanced Nuclear Power

Saptakee S
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Oklo and KHNP Team Up to Accelerate Global Deployment of Advanced Nuclear Power

Oklo Inc., a pioneer in next-generation nuclear energy, has entered into a strategic memorandum of understanding (MOU) with Korea Hydro & Nuclear Power (KHNP). This collaboration aims to jointly develop and expand the deployment of Oklo’s 75 MWe Aurora powerhouse—a compact, advanced fission reactor designed for clean and reliable power generation.

KHNP, a global leader in nuclear operations and a wholly-owned subsidiary of Korea Electric Power Corporation (KEPCO), brings decades of operational and construction expertise to the table. Together, the two companies plan to explore a wide range of initiatives to fast-track commercial deployment, including the standard design and verification process of the Aurora reactor.

Oklo and KHNP Nuclear Deal: Key Areas of Collaboration

The press release mentions that under the MOU, Oklo and KHNP will focus on early-stage development for Aurora. Their joint work will include:

  • Standard Design Development – Coordinating on technical specifications and regulatory compliance.
  • Manufacturability & Equipment Planning – Assessing production capabilities and supply chain planning for major reactor components.
  • Constructability Studies – Identifying best practices for efficient and cost-effective project execution.
  • Balance of Plant System Development – Coordinating efforts to enhance overall system integration.

This partnership aligns with both companies’ shared goal of expanding safe, carbon-free energy to global markets while addressing rising energy demands and climate targets.

Jacob DeWitte, Co-Founder and CEO of Oklo, emphasized,

“We’ve recently completed site characterization borehole drilling for our first commercial powerhouse and are preparing for construction, with commercialization as a top priority. Partnering with KHNP, one of the most accomplished nuclear builders in the world, who have been building nuclear power plants continuously since 1971, offers meaningful opportunities to align on key execution factors such as manufacturability, constructability, and supply chain development. Their experience in delivering projects at scale can complement our efforts and help us move more efficiently toward commercialization and the ability to build future powerhouses faster.”

nuclear capacity

Oklo’s Licensing and Deployment Progress

Oklo is moving forward with plans to deploy its Aurora powerhouse at the Idaho National Laboratory (INL). On March 20, Oklo announced the launch of its first commercial powerhouse in Idaho. The company signed an MoA with the U.S. DOE and an Interface Agreement (IAG) with Idaho National Laboratory (INL). These agreements ensure Oklo follows all environmental rules while preparing the site.

The 75 MWe reactor is currently advancing through the U.S. Nuclear Regulatory Commission’s (NRC) Pre-Application Readiness Assessment. Oklo intends to submit its formal Combined License Application (COLA) later this year—a process that allows for a simultaneous grant of construction and operating permits, reducing delays common in traditional nuclear licensing.

The company has also built a robust commercial pipeline, with planned follow-on license applications to support over 14 GW of future deployment capacity.

This order volume underscores growing global interest in small, advanced nuclear systems that can deliver round-the-clock clean power.

Aurora Reactor Sets New Standards in Clean Energy

Oklo provides clean energy 24/7 to data centers, factories, industrial sites, communities, and defense facilities. It supplies heat and power through power purchase agreements.

The Aurora Powerhouse will deliver reliable, clean energy to customers and will use recycled fuel made at the Aurora Fuel Fabrication Facility. The facility will process recovered nuclear material from the EBR-II reactor into fuel for the nearby Aurora Powerhouse.

The fission pioneer also explained that they use advanced recycling techniques to keep transuranic materials together as fuel. This avoids the need to create pure material streams, which is a unique feature of fast reactors.

Notably, it’s the only company that has secured fuel for its first commercial advanced nuclear power plant.

KHNP’s Nuclear Expertise on the Global Stage

KHNP operates Korea’s 21 nuclear power plants (NPPs) and 27 hydroelectric facilities, accounting for nearly 25% of the country’s total power generation infrastructure. The company supplies over 34% of South Korea’s electricity, with a long-standing record of performance and safety.

  • Nuclear Fleet Rank: 5th largest worldwide
  • Capacity Factor: 90.7% (2010), among the highest globally
  • Unplanned Capability Loss Factor: 0.3 (2008–2010), indicating exceptional reliability
  • Employees: Approx. 7,600

KHNP’s proprietary Nuclear Plant Construction Management System (NPCMS) has further enhanced the competitiveness of its project execution capabilities, making it a sought-after partner for international nuclear ventures.

Coming back to the deal, KHNP CEO Whang Ju-ho stated,

“KHNP is focusing on developing its innovative domestic advanced nuclear technology, the i-SMR, to achieve world-class competitiveness. In addition to enhancing safety, successful entry into the advanced nuclear market requires cooperation with leading technology firms. By combining the strengths of KHNP and Oklo, we expect to create strong synergy in the design, construction, and operation of advanced nuclear technology.”

A Carbon-Free Power Future

According to the International Energy Agency (IEA), nuclear energy prevents over 2 billion metric tons of CO2 emissions annually. This makes nuclear power an essential tool in the fight against climate change.

As more power-hungry AI-driven data centers emerge, utilities are increasingly looking at nuclear power for grid reliability. Governments and private firms, including big techs, are investing in advanced nuclear reactors and small modular reactors (SMRs) to scale nuclear capacity efficiently.

As per EIA, in 2024, the monthly nuclear utility generation was approximately 71 million megawatt hours (MWh).

nuclear energy generation

This collaboration highlights the growing momentum behind nuclear energy as a reliable zero-emission solution. As Oklo advances its Aurora powerhouse with KHNP’s support, the potential to scale nuclear power while minimizing emissions becomes increasingly achievable.

By joining forces, Oklo and KHNP are helping shape the future of nuclear, one that is safer, faster to deploy, and aligned with global climate goals.

EU Edges Closer to Climate Goals: 54% Reduction by 2030, But Can It Cross It?

Aiden Green
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EU Edges Closer to Climate Goals: 54% Reduction by 2030, But Can It Cross It?

The European Union (EU) is close to meeting its bold 2030 climate goals. This progress comes from strong growth in renewable energy and better national energy plans. However, challenges in land use, energy efficiency, and emissions from transport and buildings threaten to slow progress unless urgent action is taken.

Emissions Cut: A Strong Showing, But Not Enough

The European Commission says the EU will cut greenhouse gas emissions by 54% from 1990 levels by 2030. This is only one point short of the official 55% target. This progress is based on updated National Energy and Climate Plans (NECPs) submitted by 24 out of 27 Member States.

These reductions are mainly driven by EU-wide measures like the Emissions Trading System (ETS) and CO₂ standards for vehicles. Emissions from sectors identified below in the Effort Sharing Regulation (ESR) are set to drop by 38% by 2030. However, this is still below the 40% ESR target.

  • Domestic transport,
  • Buildings,
  • Agriculture, and
  • Small industries.

The region aims to reach climate neutrality or net zero by 2050, as seen below:

EU climate net zero goal
Source: European Commission

In the land use sector, the EU faces a significant shortfall in carbon removals. The goal is to capture an additional 42 million tonnes (Mt) of CO₂ by 2030, but current projections show a gap of 45 to 60 MtCO₂. Soil degradation, poor land management, and slow policy reform continue to hinder progress in this area.

Renewables Are Booming, But the Final Stretch Is Crucial

Renewable energy plays a key role in the EU’s green strategy. Member States have pledged enough action to reach a 41% renewable share in final energy consumption by 2030.

If all commitments are met, the EU could hit 42.6%. This would bring it close to the 42.5% target and the 45% goal set by the Renewable Energy Directive (RED).

The EU added over 205 gigawatts (GW) of solar and wind capacity from 2022 to 2024. This is more than the total increase from the past 8 years. Consumers saved about €100 billion on electricity costs from more renewable energy between 2021 and 2023.

Still, issues remain. A 1.5 percentage point ambition gap exists if Member States do not follow through with their projections. Slow permitting, limited grid capacity, and different regional policies may slow full implementation.

Energy Efficiency: Still a Weak Link

Energy efficiency is a major gap in the EU’s climate goal and strategy. The EU’s binding target is to cut energy use by 11.7% by 2030, but current plans fall short.

By 2030, projected energy use will be 31.1 million tonnes of oil equivalent (Mtoe) over the target for final consumption. This is the same as Belgium’s yearly energy use.

While 15 Member States have improved their national energy efficiency targets, many still lack strong policies. Only a few countries have detailed how they plan to decarbonize buildings or boost public transportation.

The European Energy Efficiency Financing Coalition and the LIFE Clean Energy Transition Programme aim to help close the gap. However, the bloc still needs broader policy alignment to hit the 2030 target.

Carbon Cash: ETS Powers the Green Shift

The EU ETS is one of the most effective tools the European Union uses to reduce emissions. It puts a price on carbon, requiring companies in sectors like power and heavy industry to buy permits for every tonne of CO₂ they emit.

As of 2025, the carbon price typically ranges between €80 and €90 per tonne. However, starting in early February, the price dropped to about €60 in April and is now at over €70.

EU carbon price

This EU pricing system encourages companies to reduce their emissions and invest in cleaner technologies.

The ETS has also helped steer large amounts of money toward green projects. Annual investments in circular economy initiatives and low-carbon technologies could exceed €250 billion by 2025. These financial shifts are helping businesses rework how they manage emissions and prepare for a low-carbon economy.

The ETS is also a strong signal to investors. It shows that the EU is serious about cutting emissions, which builds confidence in the clean energy market. While the ETS doesn’t yet fully cover sectors like agriculture or all of transport, new rules are expected to change that.

By strengthening the ETS and expanding its reach, the EU is reinforcing its commitment to climate action—using market forces to help drive down emissions and prepare for its 2040 target of a 90% reduction.

Financing the Clean Transition: €570 Billion Needed Each Year

To meet its climate goals, the EU estimates it will need €570 billion in annual energy system investments from 2021 to 2030. These investments cover everything from renewables and grid upgrades to building renovations and clean manufacturing.

New tools like the Industrial Decarbonisation Bank, the Clean Energy Investment Strategy, and the Innovation Fund will play a key role. The EU also plans to launch a Clean Competitiveness Fund in the next budget cycle to support the green industry.

Yet, many Member States have not fully addressed investment gaps. Few plans specify where the funding will come from or how private capital will be mobilized. 

National Plans: 2040 and Beyond

The latest NECPs are a major improvement over earlier drafts. Still, Belgium, Estonia, and Poland have yet to submit their final plans, which risks creating policy gaps across the bloc.

Many Member States also fail to outline how they will phase out fossil fuel subsidies, with only a handful including clear policies or deadlines. Phasing out such subsidies is essential for shifting investments toward clean energy.

Meanwhile, Member States are encouraged to triple building renovation rates and speed up reforms in the transport sector. The electrification of transport and expanded infrastructure for zero-emission vehicles are key focus areas moving forward.

While the EU is close to its 2030 targets, the road to net-zero by 2050 requires even more ambition. The European Commission has proposed a 2040 climate goal of 90% emissions reduction compared to 1990.

EU 2040 climate goal
Source: Climate Action Tracker

Meeting this goal will depend on the full implementation of current plans, faster rollout of renewables, and stronger investment in innovation and infrastructure.

Europe’s ability to meet its long-term climate goals will hinge on better cooperation among Member States, improved policy alignment, and stronger public-private partnerships. If these efforts succeed, the EU will not only meet its climate goals but also strengthen its leadership in the global clean energy economy. 

Schneider Electric Launches AI-Native Initiative for Sustainability and Energy Management

Aiden Green
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0
Schneider Electric Launches AI-Native Initiative for Sustainability and Energy Management

Schneider Electric, a leader in energy management and automation, has started a big multi-year project. This initiative aims to create an AI-native ecosystem that focuses on sustainability and energy efficiency.

The project focuses on Agentic AI. This type of artificial intelligence learns and adapts. It also takes actions on its own to use energy better and lower carbon emissions. The goal is to help businesses work better, follow strict environmental rules, and support global climate goals.

This article explains what an AI-native ecosystem is, how Agentic AI works, and the potential impact of Schneider Electric’s initiative on businesses and the environment.

Steve Wilhite, President of Schneider’s Sustainability Business division, highlighted the importance of this initiative, saying:

“This technology allows us to create a force multiplier effect where complex data analysis and tasks are automated, freeing our clients to focus on the strategic initiatives and innovations that lead to greater impact – a fundamental shift in how organizations can accelerate on their energy and decarbonization journeys.”

What Is an AI-Native Ecosystem and Why Is It Important?

An AI-native ecosystem is a technology platform designed from the ground up to use artificial intelligence in an active, autonomous way. Agentic AI is different from traditional systems. While traditional systems only collect and show data, Agentic AI learns from data patterns. It can make decisions and act on its own, without waiting for human commands. This ability lets businesses react fast to changes. It helps them improve their operations right away.

In Schneider Electric’s ecosystem, AI tools help companies track energy consumption, measure carbon emissions, and identify opportunities to improve efficiency. The system can automatically adjust settings in factories, office buildings, or other facilities to meet specific sustainability goals. This flexibility means the platform can be tailored to different industries and company needs.

The importance of such an ecosystem lies in its ability to turn large amounts of complex data into actionable insights. Businesses no longer have to rely on manual analysis or guesswork. They receive clear, timely advice and automated tools. This cuts waste and boosts resource management.

benefits of AI native ecosystem
Image from Juniper Networks

How Agentic AI Supports Emission Reductions and Resource Efficiency

Agentic AI operates by continuously monitoring energy and resource usage in real time. It analyzes patterns and learns how operations affect consumption and emissions. The AI system can learn and then adjust equipment, production schedules, or building systems. This helps reduce waste and improve efficiency on its own, without needing human help.

Moreover, the AI can spot when a factory’s heating or cooling system uses too much energy. Then, it can adjust the settings to save energy during peak hours. It can predict future energy needs from production plans or weather patterns. This helps companies avoid waste and lower costs.

Schneider Electric believes that businesses using this AI-native ecosystem can cut carbon emissions. This reduction is important for companies’ climate and emission reduction goals. It helps them meet local environmental rules and support global climate goals like the Paris Agreement. Some of its features include:

  • Decarbonization Strategy
  • Emissions Management
  • Reporting & Compliance
  • Climate Risk
  • Value Chain Engagement
  • Energy Management
  • Resource Efficiency

The system can help lower emissions and make compliance easier. It also creates clear and accurate reports for environmental agencies. This is important as transparency matters more and more to investors, customers, and regulators. They are after accountability in sustainability efforts.

Environmental and Operational Benefits of Schneider Electric’s Initiative

The AI-native ecosystem promises several key benefits for the environment and business operations:

  • Emissions Reduction. By improving energy management and reducing waste, companies can cut their carbon footprint.

  • Energy Cost Savings. Smarter energy use can reduce expenses significantly, which positively impacts a company’s bottom line.

  • Resource Optimization. Real-time monitoring reduces material waste. It also boosts the use of water, raw materials, and other resources.

  • Improved Decision-Making. Sustainability teams get clear, useful data, which helps them act fast on problems or risks.

  • Regulatory Compliance and Reporting. Automated data collection and reporting simplify adherence to environmental laws and standards.

These benefits support a shift from broad sustainability goals to precise, measurable actions. Businesses can monitor their progress in real time. This lets them adjust their strategies as needed. So, sustainability becomes a key part of everyday operations.

Market Trends Driving AI Adoption in Sustainability

The demand for AI-powered sustainability tools is growing rapidly. Recent research shows that 77% of companies will boost their use of digital and AI tech. This aims to help them reach sustainability targets in the coming years.

The market for AI-driven energy management solutions is projected to grow at an annual rate of about 18% over the next five years. By 2029, revenue associated with AI could exceed US$700 billion.

revenue associated with AI
Source: Morningstar

Schneider Electric’s focus on Agentic AI gives it a competitive advantage. Many companies use basic energy dashboards or manual processes. These methods offer limited insights and slow responses. Agentic AI provides automated, predictive analytics. It can act right away, which saves money and reduces carbon emissions.

This trend aligns with increasing pressure on companies to meet Environmental, Social, and Governance (ESG) standards. Investors and consumers are demanding greater transparency and accountability. Tools that turn ESG goals into real actions and measurable results are now vital.

Schneider Electric stands out in this new market. Key features include climate risk reporting, predictive maintenance, and automated compliance tracking. Their AI-native ecosystem shows a bigger change. It combines advanced technology with sustainability strategies.

The Future of Corporate Sustainability: Systemic Change Enabled by AI

Corporate sustainability is changing. It’s moving from separate projects to full systems. These systems change how companies do business. Schneider Electric’s AI-native ecosystem helps this change. It promotes teamwork among departments and encourages ongoing learning.

As the platform gathers more data and user feedback, it will become smarter and more effective. This long-term approach shifts from reacting to problems. Instead, it focuses on managing energy and environmental risks before they arise.

As climate rules get stricter and energy prices rise worldwide, AI-driven solutions like this from Schneider Electric will be more important. By embedding Agentic AI into energy management, the company is helping shape a future where sustainability is built into the core of business operations.

MOL Becomes the First Japanese Shipping Firm to Retire Tech-Based CDR Credits Through NextGen

Saptakee S
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MOL Becomes the First Japanese Shipping Firm to Retire Tech-Based CDR Credits Through NextGen

Mitsui O.S.K. Lines (MOL), led by President & CEO Takeshi Hashimoto, is advancing in carbon removal. The Tokyo-based company is the first Japanese shipping firm to retire 2,000 tons of technology-based carbon dioxide removal (CDR) credits through the NextGen CDR Facility. These credits come from a biochar project in Bolivia, run by Exomad Green.

This move is part of MOL’s effort to back new carbon removal technologies that store CO₂ for a long time. While these credits don’t cut MOL’s emissions directly, they help tackle emissions at a societal level. This approach is called Beyond Value Chain Mitigation.

Technology-Based CDR Credits: High-Quality Carbon Removal Solutions

MOL secured CDR credits from tech-based solutions. Unlike traditional offsets like tree planting, these methods remove CO₂ through engineered processes. They include biochar, Direct Air Capture (DAC), and BECCS. In Bolivia, the biochar method converts biomass into stable carbon. This process locks carbon in the soil, enhancing both carbon removal and soil health.

These solutions are new and costly. Few companies invest in them now, but demand is rising as firms chase net-zero goals. By being an early buyer, MOL signals to innovators and helps scale these crucial technologies.

MOL stated that while tech-based credits are currently limited, interest is growing quickly. The company’s involvement builds trust. It also encourages more projects and helps create a strong carbon removal market.

Supporting Net Zero with the MOL Group Environmental Vision 2.2

This initiative supports MOL’s Environmental Vision 2.2. It aims for net-zero greenhouse gas (GHG) emissions by 2050. A key goal is to mitigate 2.2 million tons of CO₂ by 2030.

MOL sustainability
Source: MOL

With its recent CDR credit retirement, MOL is moving closer to this target. The company views these purchases as essential for offsetting unavoidable emissions in the future and advancing overall decarbonization.

MOL’s carbon strategy is part of its broader sustainability plan- the MOL Sustainability Plan (MSP). It fits into the group’s management framework, BLUE ACTION 2035. This strategy highlights five key sustainability issues, including protecting oceans and the planet. They address these challenges as vital for long-term success.

MOL sustainability
Source: MOL

NextGen CDR Facility: Backing Large-Scale Carbon Removal Projects

MOL’s CDR purchase was made through the NextGen CDR Facility, a partnership between South Pole and Mitsubishi Corporation. Founding buyers like Boston Consulting Group and UBS support NextGen’s goal to build a large, diverse portfolio of carbon removal credits.

NextGen has pre-purchased over 193,000 tonnes of carbon removal credits from various projects:

  • 1PointFive’s DAC Project (Texas): Will capture and store up to 500,000 tonnes of CO₂ each year.

  • Summit Carbon Solutions (Midwest US): This $5.1 billion BECCS project will capture over 9 million tonnes of CO₂ yearly.

  • Carbo Culture’s Biochar Project (Finland): Aiming to remove 2.5 million tonnes of CO₂ by 2030.

All credits will be verified under ICROA-endorsed standards to ensure quality and permanence.

MOL’s investment in Exomad Green’s biochar project supports NextGen’s larger goals. This project uses pyrolysis to turn biomass into quality biochar. It’s a tech-based way to remove carbon.

Carbon removal demand is growing, but the market is still developing. Technology-based CDR credits provide lasting carbon storage. They can last for centuries. This durability sets them apart from traditional offsets. Traditional offsets can reverse due to deforestation or changes in land use.

However, these solutions are costly and complex, keeping many buyers away. MOL’s early support can help reduce prices later, and it’s doing this by encouraging investment and innovation.

As a leader in the maritime sector, MOL is acting on durable carbon removal. The company aims to achieve net zero by cutting emissions and then actively removing them.

Driving Market Growth for Long-Term Carbon Storage Solutions

Mitsui expects strong demand for quality, long-term CDR credits. The market is growing rapidly. Projects like biochar, DAC, and BECCS are now essential. This is vital for sectors with hard-to-abate emissions.

MOL CDR
Source: MOL

MOL is actively taking steps to cut future emissions and support carbon removal, as it sees both as crucial to reaching global climate goals and building a low-carbon society. Thus, overall, by investing in technology-based CDR credits, it’s not only advancing its own sustainability targets but also accelerating the growth of a scalable market for climate solutions.

NVIDIA Rakes In $44.1B in Q1 FY2026, Powers Ahead on Net-Zero Mission

Saptakee S
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NVIDIA Rakes In $44.1B in Q1 FY2026, Powers Ahead on Net-Zero Mission

NVIDIA started fiscal 2026 with a strong first quarter, achieving record revenue and solid earnings. Despite facing U.S. export restrictions on its H20 AI chips to China, the company generated $44.1 billion in revenue for the quarter ending April 27, 2025. This marks a 12% increase from the previous quarter and a substantial 69% rise from last year.

As the AI race heats up, NVIDIA stands out as a leader in both technology and sustainability.

NVIDIA Revenue Hits Record as AI Demand Surges

The GPU giant’s first-quarter results confirm its leadership in AI computing. The data center business keeps growing. This growth comes from high demand for AI chips from big tech companies like Microsoft, Alphabet, and Meta.

  • Net income climbed 31% from last year to $19.9 billion, showing the company’s strength in tackling global challenges.

Jensen Huang, founder and CEO of NVIDIA, noted,

“Our breakthrough Blackwell NVL72 AI supercomputer — a ‘thinking machine’ designed for reasoning— is now in full-scale production across system makers and cloud service providers. Global demand for NVIDIA’s AI infrastructure is incredibly strong. AI inference token generation has surged tenfold in just one year, and as AI agents become mainstream, the demand for AI computing will accelerate. Countries around the world are recognizing AI as essential infrastructure, just like electricity and the internet — and NVIDIA stands at the center of this profound transformation.”

China Ban Triggers $4.5 Billion One-Time Charge

On April 9, 2025, the U.S. government informed NVIDIA that it needed a license to export its H20 chips to China. This unexpected news resulted in a $4.5 billion charge for the quarter, linked to excess inventory and purchase obligations. H20 sales before the restrictions reached $4.6 billion. However, NVIDIA had to withhold another $2.5 billion in revenue due to the export ban.

Even with this challenge, the core business remained robust. Excluding the China-related charge, NVIDIA would have posted a non-GAAP gross margin of 71.3%. Including the charge, the actual gross margin was 61.0% for the quarter.

Furthermore, investors also reacted positively. The chip maker’s shares rose 4–6% in after-hours trading. Despite export limits, the company’s growth eased market worries. Analysts expect this momentum to continue as AI demand remains high.

NVIDIA EARNINGS
Source: NVIDIA

Q2 Revenue Outlook Stays Strong

For Q2 of fiscal 2026, NVIDIA predicts revenue of $45 billion, plus or minus 2%. This forecast includes an expected $8 billion hit from ongoing U.S. export restrictions to China. Despite this hurdle, the company is moving forward with strategic plans, including expanding U.S. manufacturing and forming new deals in the Middle East.

From these results, it’s clear that NVIDIA continues to thrive in the AI boom. Its hardware supports large-scale AI models, data centers, and cloud platforms. New chips and partnerships with hyperscale customers drive ongoing revenue growth.

NVIDIA’s Energy-Efficient Tech Cuts Carbon Emissions

NVIDIA’s sustainability goals focus on its energy-efficient hardware and infrastructure. Its Blackwell GPUs are 20 times more energy-efficient than traditional CPUs for AI tasks. These GPUs help customers lower power use and emissions while boosting performance.

Also, the company’s data processing units (DPUs) reduce energy consumption by 25% by offloading specific tasks from CPUs.

DOE Tests Show 5x Energy Efficiency with GPUs

The U.S. Department of Energy (DOE) tested GPU-based systems on the Perlmutter supercomputer. Results showed that NVIDIA’s GPUs delivered five times greater energy efficiency than CPU-only systems. These savings can reduce energy costs and prevent 588 megawatt hours of electricity use each month. This means lower power bills and smaller carbon footprints for high-performance computing tasks.

Sustainability Targets on Track for 2025

  • In FY24, NVIDIA’s total greenhouse gas emissions were 3.69 million metric tons of CO2 equivalent.

The company is actively working to reduce its footprint through renewable energy sourcing and supplier engagement.

NVIDIA’s broader climate strategy includes cutting Scope 1 and Scope 2 emissions. The company tracks its carbon footprint throughout the product lifecycle, from design to production to deployment.

nvidia emissions
Source: NVIDIA

A key goal is to power all offices and data centers with 100% renewable electricity by the end of this year. The company aims to eliminate its market-based Scope 2 emissions with this approach.

  • In FY24, NVIDIA achieved 76% renewable electricity use and continues optimizing energy use across its global facilities.

Scope 3 Strategy Engages Key Suppliers

By the end of FY26, the company expects to engage suppliers responsible for at least 67% of its Scope 3 Category 1 emissions. These suppliers will be urged to adopt science-based emissions reduction targets.

NVIDIA’s strong earnings, rising AI demand, and clear plan for low-carbon operations keep it at the forefront of innovation and climate action. Its next steps in AI infrastructure, global manufacturing, and renewable energy will shape the future of smart, sustainable computing.

Australia Sets Record in Clean Energy Investment and Battery Storage in Q1 2025

Aiden Green
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Australia Sets Record in Clean Energy Investment and Battery Storage in Q1 2025

Australia’s clean energy sector hit a significant milestone in Q1 2025. It saw a surge in investments and rapid growth in Battery Energy Storage Systems (BESS). With AUD 3.6 billion in funding—a 56% increase from last year—this growth shows progress toward a stronger, renewable energy grid.

Why Clean Energy Investments Are Rising in Australia

Investor interest in clean energy is booming. The Clean Energy Council’s Q1 2025 report revealed that six major BESS projects secured funding, totaling AUD 2.4 billion and adding 1,510 MW (1.5 GW) of new storage capacity. This reflects rising confidence from both the public and private sectors.

BESS stood out with an 85% increase in investment year-over-year. These systems store solar and wind power, releasing it when demand peaks. This growth raised BESS output in the National Electricity Market by 86%, according to the Australian Energy Market Operator (AEMO).

AUSTRALIA clean energy battery storage
Source: Clean Energy Australia 2025

How Battery Energy Storage Supports Renewable Power

Battery storage is now key to Australia’s clean energy transition. It stabilizes supply by storing extra renewable energy and delivering it on demand, even when solar or wind output drops. This helps prevent blackouts and ensures steady green energy flow.

BESS installations are expected to double by 2027. The federal government has pledged over AUD 200 million in the 2025 budget to expand energy storage, which will support emissions cuts and 2030 climate targets.

  • Large-scale battery investments continued to rise in 2024. By year-end, 38 utility-scale BESS projects were under construction—up from 27 in 2023 and 19 in 2022.
  • These projects will add 8.7 GW / 23.3 GWh of capacity, a significant increase from 5 GW / 12 GWh in 2023 and 1.4 GW / 2 GWh in 2022.

The Waratah Super Battery in New South Wales is the largest under development at 850 MW / 1,680 MWh. It’s nearly ready for commissioning and will enhance grid transfers from renewable zones. Next is the 600 MW / 1.6 GWh Melbourne Renewable Energy Hub, expected to go online in 2025.

battery energy storage
Source: Clean Energy Australia 2025

Federal Budget 2025: Key Driver for Renewable Energy Growth

The 2025 federal budget is a major boost for clean energy expansion. It increases funding for initiatives aligned with Australia’s net-zero goals. This financial support aims to lower emissions, create jobs, and encourage innovation in renewables.

This backing gives private investors more confidence. Developers now have a stable policy environment to test and expand clean technologies. Both government and industry are united in transforming Australia’s power system.

Surge in Home Battery Installations Across Australian Households

Residential battery adoption is growing fast. New SunWiz data shows 185,798 household batteries are now installed in Australia. The second half of 2024 alone saw 45,233 units sold—up 55% from the same period in 2023.

Total 2024 sales reached 74,582 units, a sharp rise from around 46,000 in 2023. About 4.6% of Australia’s 4 million solar installations now include a battery. Moreover, 23% of new solar systems in 2024 came with a battery, up from just 7% the previous year.

This trend reflects a growing belief in the benefits of pairing solar with storage—lower energy bills and better energy independence. Various state programs support household batteries.

NSW introduced subsidies in late 2024, while Queensland’s Battery Booster program ended in May. Rebates and loans are also available in Victoria, the Northern Territory, and through the Clean Energy Finance Corporation’s Household Energy Upgrades Fund. A broader national support program could further boost adoption.

How BESS Projects Help Cut Emissions in Australia

Renewables like wind and solar help reduce Australia’s carbon footprint by displacing fossil fuels. When battery systems store and release clean energy, the grid relies less on coal or gas during peak demand.

For example, the Bonshaw Solar PV Park is set to avoid 600,000 tonnes of CO2 annually. More projects like this will help Australia meet its international climate commitments. Battery storage improves grid flexibility while ensuring emissions continue to decline.

Australia’s greenhouse gas emissions for the year to June 2024 were 440.6 million tonnes of carbon dioxide equivalent (Mt CO2-e). It was a 0.7% decrease from the previous year. So as of 2024, Australia’s emissions are 28% below 2005 levels.

carbon emissions Australia
Source: Australian Government
  • The country aims for a 43% reduction in emissions from 2005 levels by 2030 and to achieve net-zero emissions by 2050.

Renewable Energy Market Sees Rapid Expansion

Australia’s renewable energy sector is expanding rapidly. In 2024, large-scale clean energy projects secured AUD 9 billion in financial commitments—up from AUD 1.5 billion in 2023.

Forecasts suggest renewables could meet at least 65% of the nation’s power needs by 2030. Factors driving this shift include falling technology costs, demand for flexible energy solutions, and supportive legislation like the Future Made in Australia Act.

Right now, 82 renewable energy projects are being built or confirmed. They will add 12,544 MW of capacity. This means more clean power for homes, schools, and businesses nationwide.

Challenges to Grid Stability and BESS Scalability

Despite this momentum, challenges remain. Grid reliability must keep up with rapid renewable growth. Battery storage will be vital for managing the variability in solar and wind output.

To scale BESS affordably, technical advancements are needed. To upgrade the grid, we need to improve infrastructure, speed up permits, and train skilled workers. The energy transition will require addressing these challenges while focusing on decarbonization goals.

With policy support and investor confidence, Australia is set to lead the global clean energy transition. Ongoing investment in battery energy storage, new ideas, and strong collaboration between the public and private sectors can create lasting change.

Powering Up Japan: NTT’s Big Bet on Battery Storage Sparks a Greener Grid

Aiden Green
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Powering Up Japan: NTT’s Big Bet on Battery Storage Sparks a Greener Grid

Telecom giant NTT Group’s energy subsidiary, NTT Anode Energy, has officially launched its energy storage business by commissioning 3 high-voltage grid-scale Battery Energy Storage System (BESS) projects in Japan. Together, these installations provide 15.3 megawatt-hours (MWh) of storage capacity. This development is key for Japan. It helps bring more renewable energy, like wind and solar, into the national grid.

Supporting Japan’s Renewable Energy Targets

Japan aims to increase the share of renewable energy in its electricity mix to 36–38% by 2030, up from around 20% in 2023. One of the key challenges in reaching this target is managing the intermittent nature of solar and wind power.

Japan energy policy renewables by 2030.jpg
Source: EIA

BESS technology solves this problem by storing extra electricity when demand is low. Then, it releases this energy when demand is high.

NTT Anode Energy‘s new storage systems help balance the national grid. They make it easier to integrate clean energy smoothly. Without energy storage, much of the generated renewable power could be wasted. These systems reduce that loss while enhancing the grid’s stability and reliability.

Turnkey Solutions for Rapid Deployment

A standout feature of NTT Anode Energy’s approach is its turnkey services model. This offering includes full-service support—from design and installation to integration and operations management. This makes it easier for customers, especially those without much technical knowledge, to adopt energy storage solutions.

Turnkey services are particularly appealing in a market where speed and efficiency are essential. Japan has urgent climate goals and rising electricity use. So, it’s important to cut the time and cost needed to set up storage systems. This model helps utilities and businesses adopt it more widely.

Embracing Innovation in Battery Technology

Lithium-ion batteries lead the market, but NTT is also looking into sodium-sulfur (NaS) batteries. These batteries work well in high temperatures. They also provide long-lasting storage and have high energy density. NaS technology works best for big projects where performance and safety matter most.

Japan is known for using sodium-sulfur batteries. Companies like NGK Insulators lead the way in this area. NaS batteries have many benefits compared to lithium-ion ones. They last longer, are safer from fire, and use fewer rare minerals. Their resilience in extreme weather, like earthquakes, makes them a good fit for the country’s geography and climate.

NTT Green Innovation Toward 2040

Japan has committed to cutting its greenhouse gas emissions by 46% by 2030 and reaching carbon neutrality by 2050. As NTT Group uses about 1% of the country’s total energy, it launched the “NTT Green Innovation toward 2040” plan in 2021 to support this national goal.

The plan outlines NTT’s aim to become carbon neutral by 2040. In 2023, the company expanded its targets to include Scope 3 emissions—those from its supply chain—and pledged to help customers reduce their emissions by working more closely with suppliers and partners.

NTT green innovation toward 20240

A Competitive Market Fueled by Policy

Japan’s energy storage market is growing fast. This is due to government-backed efforts, like the 2025 decarbonization auction. This policy framework helps utilities and private companies invest in energy storage. In a recent round of this auction, HD Renewable Energy secured 300 MW of storage capacity, reflecting strong demand.

NTT Anode Energy enters the field at a strategic time. Its strong infrastructure, finances, and tech resources make it a key player in a growing market. Government support for energy storage is growing, and NTT’s abilities could help it gain a large market share.

Environmental and Economic Benefits

Battery storage systems play a crucial role in reducing greenhouse gas emissions. These systems help companies use solar and wind power more efficiently. So, they cut down the need for fossil fuel peaker plants that run during peak demand. This change reduces carbon dioxide emissions. It also helps Japan reach its carbon neutrality goals.

NTT’s use of sodium-sulfur batteries might lower the environmental harm from raw material extraction. NaS batteries differ from lithium-ion batteries. They don’t depend on critical minerals like cobalt and nickel.

Instead, they use more abundant and less harmful resources. Their long lifespan boosts sustainability. It cuts down the need for frequent replacements.

Energy Storage: A Market on the Rise

Japan installed about 190 MW of new energy storage capacity in 2022, doubling its 2021 total of 92 MW. Projections indicate that Japan’s cumulative storage capacity could reach over 29 gigawatts (GW) by 2033. This upward trend mirrors global patterns.

Japan energy storage market 2033
Source: IMARC Group

In a report by the IEA, demand for battery energy storage increased by 85% in 2024 compared to the prior year. Remarkably, energy storage growth exceeds electric vehicle sales.

According to BloombergNEF, global energy storage installations could hit up to 411 GW by 2030. And Asia Pacific will lead storage build on a megawatt basis by the same period.

The global energy storage market is forecasted to grow to $546.5 billion by 2035. NTT’s focus on high-voltage BESS places it at the forefront of this transition, both in Japan and internationally. As countries boost renewable power, the need for flexible technologies, like BESS, will keep rising.

global energy storage 2030
Source: Bloomberg

What This Means for Investors and Industry Stakeholders

NTT Anode Energy’s launch signals two important trends. First, energy storage has become central to national and global clean energy strategies. Second, easy-to-implement solutions that are scalable will likely gain traction quickly. This is especially true when paired with policy incentives.

Investors should see that strong policy support, tech advances, and growing electricity demand are coming together. NTT’s model shows how companies can use their current infrastructure and tech skills to enter new clean energy markets.

The company’s move aligns with both national energy policies and global climate goals. As governments and companies focus more on storage infrastructure, NTT’s role could guide new market players. As Japan pushes forward with decarbonization, early movers like NTT could shape the market’s future direction.

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